Our partners over at KXEN shared some great news today, and we just couldn’t resist sharing the results too. As many of you know, at Datamark, we are passionate about data. It gives us visibility into the student enrollment life cycle that in turn drives our solutions and our client results. Through data and predictive […]
Author: Rick Bentz
Rick brings 23 years of experience in market research to his role as SVP of Business Intelligence at Helix Education. He earned a Bachelor of Science in Marketing with a minor in Finance from the University of Utah.
Introducing Our New Lead Confidence Toolkit
Posted on March 11, 2013 by Rick Bentz They say the whole is greater than the sum of its parts. I buy it, for the most part, especially when you think about it in terms of our new Lead Confidence Toolkit. All of our lead management and compliance solutions have value in their own right. […]
Introducing Our New Lead Confidence Toolkit
They say the whole is greater than the sum of its parts. I buy it, for the most part, especially when you think about it in terms of our new Lead Confidence Toolkit. All of our lead management and compliance solutions have value in their own right. But when bundled together, the impact is far […]
Turn Uncontacted Leads into Inbound Calls
Let’s face it, cold calling is awkward. Your enrollment team can be far more productive, not to mention happy, fielding interested, inbound inquiries. So how do you drive more inbound calls in a cost-effective way? At Datamark, we’ve thought long and hard about this and we’ve come up with a solution that will help you […]
Don’t Trust Growth to Guesswork
There’s no question about it, the resources and costs that are both necessary and at stake in new program development are high. And let’s face it, guessing which programs will be successful is far from a sound approach. It really comes down to research. Our very own Joel Borgmeier recently published an article in Today’s […]
Talking Prospect Competition, Brand Integrity and Ethical Marketing at NAGAP
We just returned from the National Association of Graduate Admissions Professionals (NAGAP) conference, and I must say, as a first time attendee, this was a great show. The turnout was strong, the organization was effective and the attendees were eager to take admissions to the next level. A consistent theme throughout most of our conversations was […]
Headlines from LeadsCon
The annual LeadsCon event hit Las Vegas recently and turned out an insightful crowd of people. I joined several of my Datamark colleagues for the event, and it again proved to be a productive opportunity to meet with clients and leaders in internet lead generation to discuss trends, innovation and regulatory change. Congratulations to Jay and […]
The Direct Mail Test Part II: What Steps Should You Take?
By now, we all understand the importance of testing direct mail. If not, I invite you to take a step back and visit “The Direct Mail Test Part I.” Testing, when done the right way, eliminates risk, unlike doing the same thing over and over again. Testing encourages new approaches and increases the likelihood of […]
The Direct Mail Test Part I: Why Bother?
Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” It goes without saying that there is a lot more risk in doing the same thing repeatedly than in testing new approaches. Testing direct mail is critical, and it should begin on your very first piece out of the […]
Program Feasibility Studies Part II: How Do You Do It?
As we discussed in my last blog post, program feasibility studies present an excellent opportunity to objectively select programs that will better serve students. So, what do you need to know as you look to drive new program development? While there are six primary steps to follow when building a program feasibility study, additional research […]
Program Feasibility Studies Part I: Why Do They Make Sense?
During the recent Council for Adult and Experiential Learning 2010 International Conference, I had the opportunity to present a session about the importance of program feasibility studies. Whether schools base their programs on internal evaluations, external demands, or both, I talked to the audience about research being an integral part of the equation when deciding […]
8 Advanced Mobile Marketing Strategies
Mobile search and text messaging are the foundation for building an effective, database driven mobile program. But how you build up from there is as wide-open as the new mobile medium itself. The trick is to figure out what works best for your school when there are no completely proven best practices to pull from […]
Plan Now to Reduce Reliance on Third Party Lead Vendors
The pending regulatory changes have created a lot of discussion around the impact of compliance in marketing and how stricter regulations will affect media spend. A good example is the recent press surrounding the University of Phoenix announcement to reduce reliance on third-party lead providers. Not to mention, lead vendors seemingly coming out of the woodwork […]
Strategic Recruiting: Tips for Gaining a Competitive Advantage
Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are responding by expanding their continuing education and distance learning offerings. Here are a few tips […]
8 Strategies to Combat Post-Recession Challenges
The economic environment is changing once again, and with that change comes challenges for education marketers. But there are ways to turn post-recession challenges into distinct marketing opportunities. Following are eight enrollment marketing strategies to help you through the economic recovery: Pay for inquiries based on their quality. Prioritize your inquiries based on their likelihood […]