247: How Siena College Gets up to 90% Open Rates on their Prospective Email Communications

powered by Sounder What if you could get up to 90% open rates on your email communications to prospective students? Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College joins the podcast to talk about the difference between merge field “personalization” and actually making your prospective student communications “personal.” How Enrollment Growth […]

How Small Colleges Can Develop Win-Win Partnerships as an Enrollment Growth Strategy

powered by Sounder Are partnerships a small college’s secret weapon? Jayson Boyers, President of Rosemont College, explains how partnerships can help small schools increase enrollment and better serve their communities. He also discusses how to find “natural partners”, why smaller schools may find more scale with partnerships than other marketing strategies, and how the right […]

239: An Ungrading Experiment at Grand Valley State University

powered by Sounder Bosses don’t give grades, but we constantly receive helpful feedback from them. How can higher ed better align its feedback mechanisms with real-world settings? Dr. David Clark, Associate Professor of Mathematics at Grand Valley State University, joins the podcast to discuss the findings from his recent ungrading experiment and why he believes […]

238: Western Governors University Brings Skills & Labor Focus to New Program Developmen

powered by Sounder How can higher ed be sure that its programs are delivering the skills employers and students want? Joann Kozyrev, Vice President of Design and Development at Western Governors University (WGU), joins the podcast to talk about taking a skills-based approach to program development. A new program development approach for an increasingly skeptical […]

Enrollment Growth Through Increased Accessibility

powered by Sounder Dr. Perry LaRoque, Founder and President at Mansfield Hall and author of Taking Flight: The Guide to College for Diverse Learners and Non-Traditional Students, joins the podcast to discuss the demographic reality that, for many institutions, future enrollment growth necessitates increasing access for more types of students than we’ve historically taught. Higher […]

232: How the Pandemic Impacted Student Recruiting in China

powered by Sounder Nicolas Chu, Founder and CEO at Sinorbis, joins the Enrollment Growth University podcast to discuss: How the pandemic has impacted international recruiting, specifically in China New digital recruitment strategies for increasing your international enrollment Ready to advance your international recruitment strategy? Let’s dive in. Recruiting students from China during a pandemic The […]

Student Perception Challenges of Being Both a Faith-Based and STEM-Focused Institution

powered by Sounder Is there an inherent perception conflict between being a faith-based university and being a world class STEM institution? Dr. Mathew Isaac, Professor of Marketing at Seattle University, joins the podcast to discuss the recent research on how the religious language institutions use does in fact impact prospective students’ academic perceptions. Does Religious […]

High-Impact Media Relations in Higher Education

powered by Sounder Many institutions are using impactful media relations to boost enrollment, especially from key geographies, age ranges, and target markets. But many others haven’t quite worked it out yet.  How can your university use media relations as an effective enrollment growth strategy?  Stephanie Mullins, Associate Director at BlueSky Education, joins the podcast to […]

How University of Maryland, Baltimore County Is Solving for the Underrepresentation Problem in STEM Fields

powered by Sounder Founded in 1966, the University of Maryland, Baltimore County (UMBC) is a mid-size public institution, located five miles outside of Baltimore. Its population of students represents Maryland’s demographics. UMBC is particularly known and lauded for its success in graduating underrepresented individuals in the STEM fields. The school has accomplished a lot of […]

Is Brand Reputation Moving from the University to the Degree Program?

powered by Sounder Dr. Andrew Gillen, Senior Policy Analyst at the Texas Public Policy Foundation, joins the podcast to discuss why the College Scorecard might start making program reputation an even stronger signal for students than the overall brand reputation of a university. What’s Most Important — University Brand or Degree Program Brand? At the […]

How to Develop “Wicked Students” to Solve the World’s Most Wicked Problems

powered by Sounder   Are we developing the ‘wicked’ students required to solve the world’s most wicked problems? Dr. Paul Hanstedt, Director of the Houston H. Harte Center for Teaching and Learning at Washington and Lee University and author of Creating Wicked Students: Designing Courses For a Complex World, joins the Enrollment Growth University podcast.  […]

How to Scale Supplemental Instruction

powered by Sounder Supplemental instruction (SI) improves academic performance for student participants.  The research shows this. What we don’t yet have solved for is how to scale SI so it benefits more learners and ultimately improves our institutions? Nicolò Bates, Founder and CEO at TEDU, and Jessica Brooks, Director at the International Center for Supplemental […]

Searching for New Enrollment Staffing Models

powered by Sounder Dr. Tom Green, Associate Executive Director at AACRAO, joined the podcast to discuss the evolution of the one-stop shop admissions model and Harvard University’s plans for Kennedy School to integrate its admissions and financial aid positions. Here’s a quick background on the American Association of Collegiate Registrars and Admissions Officers (AACRAO). At […]

Finding Future-Friendly Digital Marketing Channels

powered by Sounder   Andrea Maconachy, EVP of Marketing at All Campus, joined the Enrollment Growth University podcast to talk about finding blue ocean marketing opportunities in an increasingly difficult and attribution-fuzzy paid media landscape. Where to Steer Marketing Dollars when Digital Attribution looks Fuzzy? Attribution has never been perfect. But new platform changes and […]

Staying Online

powered by Sounder What sets apart a great online learning experience from an ordinary one? Bob Ubell, Author & Vice Dean Emeritus of Online Learning at New York University’s Tandon School of Engineering returns to the Enrollment Growth University podcast to talk about lessons from his new book, Staying Online: How to Navigate Digital Higher […]

Rediscovering the Social Contract of Successful Universities

powered by Sounder   Since its origins, the university has persisted, not because it has stayed the same but because it has been remarkably flexible.  Dr. Emily Levine, Associate Professor of Education and (by courtesy) History at Stanford University joined the Enrollment Growth University podcast to talk about her new book, Allies and Rivals: German-American […]

The False Hope Created by Test-Optional Admissions Policies

powered by Sounder   Dr. Jerry Lucido, Professor and Executive Director at the Center for Enrollment Research Policy and Practice at the University of Southern California joined the Enrollment Growth University podcast to talk about the potential false hope created by this year’s mass move to test-optional admissions policies. How Test-Optional Admissions Affected this Year’s […]

A “Moneyball” Approach to Hiring Undervalued Transfer Students

powered by Sounder   Dr. Benjamin Selznick, Assistant Professor at James Madison University, joined the Enrollment Growth University podcast to discuss why transferring may be a feature, not a bug, and why employers may be significantly undervaluing transfer students’ innovation capabilities. The Truth About Transfer Students Is college creating innovators?  In 2009, that question spurred […]

Building Global Cohorts

powered by Sounder   A diversity of experiences is proven to improve group problem solving. That’s why bringing folks from all over the world into the same classroom, whether that’s digitally or in person, adds an incredible amount of value. So how can we better build global learning cohorts in our colleges and universities? Karan […]

The Agile College

powered by Sounder It’s time for a sobering reality check. The consistent year-over-year enrollment gains many institutions experienced earlier this century may have been more about favorable demographics than they were brilliant growth strategies. But demographics aren’t our friends anymore.  What are the biggest demographic challenges that higher ed is going to be up against […]

Self-Service Enrollment Platforms for Post-Traditional Students

powered by Sounder When COVID hit, almost all our students became post-traditional learners almost overnight. This transformation revealed a lot about the student experience. At many schools, degree-seekers — especially non-traditional students — find themselves coping with multiple systems and departments that may not speak to each other.  What would it take to create a […]

Embodied Instruction Research at University of California, Santa Barbara

powered by Sounder What’s the best way to support student learning and instructional development to produce meaningful learning? It’s a question a lot of us are taking more seriously than ever after the events of 2020. Dr. Andrew Stull, Associate Project Scientist at University of California, Santa Barbara, joined the Enrollment Growth University podcast to […]

How Guided Pathways Can Reduce a Student’s Time and Cost to Completion

powered by Sounder Students enter community colleges at every level of preparedness.  Consequently, some degree-seekers have a long way to go before they reach their goal. Those juggling jobs and families along with school often drop out along the way. What’s the solution to the completion problem at community colleges? Dr. Ann Buchele, Vice President […]

Solving the Rural Student Underrepresentation Problem in Higher Ed

powered by Sounder Dr. Leslie Daugherty, Education Designer at Education Design Lab, joined the Enrollment Growth University podcast to discuss their BRIDGES inaugural cohort and how creating workforce partnership pathways can help solve the rural student underrepresentation problem in higher ed. The Problem of Rural Student Underrepresentation in Higher Ed “As a first- year admission […]

How Skillifying Can Make our Institutions More Employer-Friendly

powered by Sounder Kelly Ryan Bailey, Global Skills Evangelist at Emsi, a labor market analytics firm, joined the Enrollment Growth University podcast to talk about forging new partnerships with local employers by creating a shared skills language between us. “Skillifying” Education Employers typically need to move a lot faster than traditional higher education can go. […]

UC San Diego Delivers 65,000 COVID Tests a Month Via Vending Machine

powered by Sounder The pandemic is changing everything in higher education. How can institutions use their resources to help keep their communities safe? Brett Pollak, Director of Workplace Technology Services at UC San Diego, joined the Enrollment Growth University podcast to talk about using vending machines to create a self-administration protocol for 65,000 COVID tests […]

Social Listening for Program Research

powered by Sounder What if you could measure your brand and reputation to better engage with key audiences through data derived from online public conversations? Dr. Liz Gross, CEO at Campus Sonar, joined the Enrollment Growth University podcast to talk about how social listening can be utilized beyond mere brand monitoring exercises, including sophisticated programmatic […]

Esports Growth During the Pandemic

powered by Sounder College esports was surging in popularity even before the pandemic, but the intricacies of esports are still new to many leaders in higher education. How can institutions accelerate the adoption of esports? Joey Gawrysiak, Director of Esports at Shenandoah University, joined the Enrollment Growth University to talk about the “more than games” […]

Dickinson College Makes International Students Feel Welcome From a Distance

Amid a global pandemic and restrictive federal policies around both international travel and student visas, international students are facing a lot of anxiety. Samantha Brandauer, Associate Provost and Executive Director at The Center for Global Study and Engagement at Dickinson College, joined the Enrollment Growth University podcast to discuss Dickinson’s “Study Abroad at Home” initiative […]

Integrating Academia & Industry with University of West Florida’s Sea3D Lab

Higher education keeps searching for ways to bridge the gap between academia and industry. One institution may have found the key.  Dr. Martha Saunders, President at University of West Florida, joined the Enrollment Growth University podcast to talk university-industry partnerships and their Sea3D lab’s missional pivot during COVID. A high-level overview of UWF’s Sea3D lab […]

How to Engage Distracted Students at Assumption University

  Is student distraction a uniquely 21st-century problem? Is education powerless to compete against students’ other technological options? Dr. James Lang, Professor of English and Director for the Center for Teaching Excellence at Assumption University, returned to the Enrollment Growth University podcast to discuss his new book, Distracted: Why Students Can’t Focus and What You […]

Onboarding Hybrid Learning Technology at University of Kentucky

How do you scale educational technology at a university of 31,000 students to enable learning in virtually any setting? Dr. Kathi Kern, Associate Provost of Teaching, Learning, and Academic Innovation, and Kathy Hamperian, Executive Director of Customer Support and Student IT Enablement at University of Kentucky, joined the Enrollment Growth University podcast to talk about […]

Supplemental Enrollment Partnerships in Higher Education

Are two-year colleges a revenue threat? Or can we see them as retention partners for our four-year institutions?  Dr. Vivian Liu, Postdoctoral Research Associate at Columbia University’s Community College Research Center, joined the Enrollment Growth University podcast to talk about supplemental enrollment partnerships in higher education. Are Two-Year Schools a Revenue Threat? Each kind of […]

Preventing a Student Retention Crisis This Fall

Administrators and professors have worked hard to help students continue their education this fall, but can we keep students engaged when they’re learning in online classrooms? Dr. Rebecca Glazier, Associate Professor at University of Arkansas at Little Rock, joined the  Enrollment Growth University podcast to talk about being prepared for a potential student retention crisis […]

Increasing Student Engagement with Negotiated Curriculum at Florida Gulf Coast University

Is “negotiated curriculum” a great way to increase your student engagement this fall? Brenda Thomas, Director of the University Colloquium Program at Florida Gulf Coast University, joined the Enrollment Growth University podcast to talk about negotiating course curriculum with our students and the incredible engagement power of getting student buy-in up-front. The Negotiated Curriculum Experiment […]

Empowering Student-to-Student Support with Q&A Communities

Amid the scramble to move in-class instruction online, we may be overlooking a critical issue — how to replicate student-to-student support online.  Katy Kappler, Co-Founder and CEO of InScribe, joined the Enrollment Growth University podcast to talk about the power of student-to-student engagement and how institutions can think about facilitating it this fall. Why Online […]

The National Institute of Online Learning (NIOL’s) Online Learning Certificate

How many of our institutions need to get certified in online learning right now? Chris Edwards, Senior Vice President of University Partnerships at MindEdge Learning, joins Dr. Cherron Hoppes, Vice President and Chief Academic Officer at Helix Education, to talk about the National Institute of Online Learning (NIOL) and why it’s an important organization to […]

Open Design at Duke University

Online teaching doesn’t work. At least, that’s what the latest reports say.  But what we started doing in March was not online teaching. In fact, online education needs to be transformed in exactly the same way in-person brick and mortar education needs to be transformed, and it simply hasn’t happened yet. We cannot continue to […]

Online Student Experience & Engagement – A Culture of Coaching

Many universities are offering tremendous student support, but most can extend this support further by transitioning from the foundations of coaching to a culture of coaching. That way, students can experience connection and support in every interaction with university faculty and staff members. Miranda Benson, Vice President of Enrollment Management at Helix Education, shares proven […]

Student + Parent Expectation Management

In the latest installment of the Helix Education webinar series on COVID-19: The Roadmap to Fall 2020, Kari Kovar, Chief Operating Officer at Helix Education breaks down the four essentials of expectation management to ensure an effective 2-way communication loop as you transition to quality online education this fall. Intentional Communication Our standard protocols aren’t […]

Helix Education’s Online/Blended Course Quality Rubric

Cherron Hoppes Ed.D., Vice President and Chief Academic Officer at Helix Education, and Emily Wood, Director of Instructional Design at Helix Education, created this webinar to discuss how presidents, provosts, and faculty can use Helix Education’s Online/Blended Course Quality Rubric to prioritize immediate needs in improving their institution’s online learning experience. The Circumstances Higher Ed […]

Bringing Student Affairs Online

Right now, institutions are feverishly trying to transition from the remote emergency teaching of this spring to high-quality online education that’s ready for fall. Our student affairs departments need to be similarly scrambling to do the same on the student support side. Dr. Brian Bourke, Associate Professor of Postsecondary Education Administration at Murray State University, […]

Prioritizing Student Convenience

What happens when our students value convenience more than anything else? Bob Ubell, Vice Dean Emeritus of Online Learning at New York University’s Tandon School of Engineering, joined the Enrollment Growth University podcast to discuss what happens when our students value convenience more than anything else. What are the Motivations of our Online Students? “When […]

Designing the Future of Work and Employee Education at Amazon Web Services

Does the data show a disconnect between students, employers and educators? The future of work is shaping the future of learning, forcing education and industry to work together in fresh, creative ways.  Ken Eisner, Director of Worldwide Education Programs at Amazon Web Services, joined the Enrollment Growth University podcast to discuss how cloud computing is […]

Employee Upskilling Initiatives at Google

Americans need digital skills to get ahead. To provide those skills, Google launched Grow with Google in 2017, and so far the program has trained more than three million Americans on digital skills. Through a network of 5,000-plus partner organizations, including schools, nonprofits, and local libraries, more people are getting the skills, connections, and opportunities […]

Maximizing Online Student Engagement During Coronavirus (COVID-19)

Faculty and school officials are currently scrambling to put together learning continuity plans during COVID-19 campus closures.  We invited Dr. Perry Samson, Arthur F. Thurnau Professor at University of Michigan, to join the Enrollment Growth University podcast to talk about engaging your live, in-person classes online during campus closures due to Coronavirus (COVID-19). How the […]

Workforce Development Strategies at Lumina Foundation

What if employers stopped hunting for unicorns and started developing the employees they already have? And what if higher education institutions could help them do that in a way employers would respond to positively?  Haley Glover, Strategy Director at Lumina Foundation, joined the Enrollment Growth University  podcast to talk about how higher education can be […]

Student-Centric AI

Like nearly every other industry, higher ed is starting to feel the effects of AI. What do we need to know about the future of AI in higher education? J Scott Christianson, Assistant Teaching Professor at University of Missouri, joined the Enrollment Growth University podcast to talk about why we should be both bullish and […]

Quantum Computing Will Personalize Higher Education

In a previous episode of the Enrollment Growth University podcast, we talked through a high-level understanding of quantum computing and how it’s already touching higher ed. We also looked at some next-steps advice for preparing our campuses for a quantum computing world.  Now, Ray Schroeder, Associate Vice Chancellor of Online Learning at the University of […]

Miami Dade College Launches Stackable Credentials Partnership with Adobe

The concept of bringing industry credentials into traditional degree programs is quickly spreading throughout higher education. Tommy Demos, Assistant Professor of Film, TV & Digital Production, and Eric Cornish, Assistant Professor of Graphic Arts Design at Miami Dade College, joined the podcast to talk about their stackable credentials partnership with Adobe. Stackable Design Credentials Partnership […]

Bringing Blockchain into the Business School at the University of the Cumberlands

What does the advent of artificial intelligence, big data, blockchain, cryptocurrency, and their related sub-fields mean for the future of business programs at universities? For example, financial technology, usually called fintech, is an emerging discipline that includes AI, big data, blockchain, and crypto. This assortment of components makes fintech an interdisciplinary field and thus presents […]

Solving the Part-Time Student Price Penalty at Southern Utah University

Traditional plateau pricing was originally designed to incentivize early completion. But for adult part-time students who are balancing education with family and work responsibilities, they end up paying more per credit hour for the same education. Others may overstretch themselves just to take advantage of the discounted tuition, ultimately having a poor experience or dropping […]

Quantum Computing at the University of Illinois Springfield

Quantum computing was once the sole purview of science fiction writers. Today, however, it’s fast becoming a reality that higher education can get on board with. Ray Schroeder, Associate Vice Chancellor of Online Learning at the University of Illinois Springfield and Founding Director of the National Council for Online Education, joined the Enrollment Growth University […]

Upgrading Online Student Services at Florida Atlantic University

All kinds of students enroll in distance education programs. Gone are the days when internet-based education catering only to self-directed, skillful learners. Today’s online student may care for an aging parent, work, parent children, and manage relationships while going to school. He or she may be at economic risk, a first-generation student, or academically unprepared. […]

A Netflix-Style Tuition Model at Boise State University

The sticker shock of higher education prices hits students early. First-generation college students in particular may not anticipate the total expense of the university experience. Tuition, living expenses, transportation and books add up quickly. Plus, students can feel anxious about the benefits awaiting them on the other end of a bachelor’s degree, having heard from […]

San Francisco State University Experiments with Distraction-Free Zones

Students currently live in a uniquely distractable world due to the onslaught of information technology, so how can higher education create safe spaces from those distractions in order to get deep work done? Dr. David Peña-Guzman, Assistant Professor in the School of Humanities and Liberal Studies at San Francisco State University, joined the Enrollment Growth […]

University of Miami Moves Away from the Traditional MBA and Toward Specializations

Higher education has seen a decline in MBA interest over each of the last four years even at the prestigious business schools. Could specialization help boost business school enrollment while simultaneously preparing students for the deep work expected in today’s business environment? Dr. John Quelch, Vice Provost at the University of Miami and Dean at […]

Evolving the Online Discussion Board at Wichita State University

Can students interact meaningfully online? It’s a question faculty members and educational leaders are still debating. But one online educator believes she has found the ways to make it happen. Dr. Carolyn Speer, Manager of Instructional Design and Access at Wichita State University, joined the Enrollment Growth University podcast to talk about why she’s doubling […]

Micro-Internships at Governors State University

The power of corporate partnerships remains undervalued and under-executed across higher education. But micro-internships can form a viable bridge for students to cross from academia to employment. To learn more about that, we explored an innovative program at Governors State University, a majority-minority public university of about 5,000 students located in the suburbs of Chicago. […]

Discover Financial Employs Northern Illinois University Students On-Campus

Students are increasingly cognizant of the need to find a bridge between academia and the corporate world. They want to know when and how their on-campus experience will translate into a viable career. To answer that, one school, Northern Illinois University, created the Code Orange Initiative, a unique, hands-on, and engaging learning experience, in partnership […]

Granting 4-Year Aid Packages at Trinity College of Hartford, Connecticut

What are the benefits of offering students a four-year aid package at the point of admittance? Michael Light, Assistant Vice President of Enrollment at Trinity College of Hartford, Connecticut, joined the Enrollment Growth University podcast to talk about the benefits of offering students a 4-year aid package at the point of admittance – especially for […]

Intelligent Tutoring Systems (ITS) at the University of Memphis

Student success in learning and retention is governed by four easily observable emotions. Intuitive faculty can spot these emotions by working one-on-one with a student. Unfortunately, individual attention by a human can’t scale to an entire classroom, much less a large virtual one. Fortunately, scaling up is something that computers using AI and machine learning […]

One-Stop Student Experience Management at St. Catherine University

Students today have higher expectations than ever. They’re scrutinizing the ROI from their college experience, demanding more efficient services, and expecting a seamless education. Decentralized models of student experience management may be traditional but they don’t work well in this environment. Drew Melendres, Senior Vice President of Enrollment Management and Student Affairs and Athletics at […]

MIT Offers Digital Diplomas in the Blockchain

Blockchain is a buzzword, but it’s also the future. And it’s helping the Massachusetts Institute of Technology’s registrar combat fraud while improving the student experience. Mary Callahan, Senior Associate Dean and Registrar at Massachusetts Institute of Technology, joined the Enrollment Growth University podcast to talk about the fraud prevention and student empowerment benefits of offering […]

Online Course Sharing at Schreiner University

Small colleges struggle to offer the courses students want and need to take – due to limited resources. This problem can result in low enrollment, poor retention, and dissatisfied students. Some schools are solving their course availability issues through collaboration. Dr. Diana Comuzzie, provost and vice president for academic affairs at Schreiner University, joined the […]

First-Year Student Success at University of North Georgia

The State of Georgia wants to increase the number of residents who hold postsecondary credentials. Consequently, Georgia’s academic institutions face huge but intriguing challenges in admissions, advising, and program development in order to assure student success. The University of North Georgia (UNG), an institution of five campuses and 20,000 students enrolled in graduate and undergraduate […]

Cal Poly Pomona A/B Tests Active Learning vs. Lecture Course Formats

When a sizeable percentage of students are failing a critical, upper-level course, what can the university do? Many solutions could reduce academic rigor, ignore compliance issues, or eliminate core content. But that doesn’t have to be the case. At Cal State Polytechnic University, Pomona, a primarily undergraduate institution with a heavy emphasis on teaching and […]

Unity College Hires Online-Exclusive Faculty and Staff

Many faculty members came through the academy with a traditional approach to the classroom, the flipped classroom, and similar traditional educational models in mind. Whatever their pedagogical preferences, those faculty members possess critical, relevant content. They know what to teach. But then came distance education. And traditional faculty members often didn’t know how to teach […]

Christian Brothers University Helps Students Learn by Making Them Teach

You’ve heard the old adage, “You haven’t learned something unless you can teach it to somebody else.” What if that were the attitude with which we approached year-end exams? For one professor, it is. Dr. Stan Eisen, Professor of Biology and Director of Pre-Professional Health Programs at Christian Brothers University, joined the Enrollment Growth University […]

How New York University Manages Online Program Quality

Many in higher ed are excited about the scalability potential of online courses, but it’s important not to treat these courses with a set-it-and-forget-it mentality. Content changes. Technology changes. Ever-evolving fields like engineering, especially, need to have the most up-to-date software and technology. So tt’s vital that schools come back and look at these courses, […]

Designing the Future Higher Ed Campus at The University of Maryland

As universities are striving to increase student collaboration, Dr. Scott Roberts is succeeding. He started at the beginning. In the classroom. He believes traditional learning spaces were designed with the teacher in mind, so they could speak at students. Collaboration was never a component of the traditional lecture hall setup. That’s all changing at The […]

Saint Louis University Puts Amazon Echo Dots in Every Dorm Room

Universities need to engage with students in innovative ways. What that means changes from year to year as the pace of the technological revolution accelerates. It’s important for schools to find ways to use the technology that students themselves are using, not just the technology the institution previously invested in. How can universities better leverage […]

The Power of Faculty Email Marketing at Slippery Rock University

Many studies support a high-touch approach to faculty-student communication, citing how critical faculty engagement and relationships are for helping students value their academic experience. But how does that work in an online setting? When people think about email marketing, they often think of it as a high-value channel for their internal marketing teams. But could faculty […]

University of Texas at Dallas Adds Quickbooks Bootcamp to Accounting Degree Program

A recent study from the Association of American Colleges and Universities reports that 60% of employers don’t believe college graduates are prepared to succeed in entry-level positions.    How we can better bridge the technology gap between what institutions are teaching and what employers are expecting? To learn more, we invited Jennifer Johnson, Senior Lecturer […]

Princeton University’s Response to Anonymous Course Reviews

Many of us are familiar with sites like RateMyProfessors.com, a place for students to share their course experiences, determine a course’s difficulty, and learn a professor’s evaluated hot-or-not’ness before enrolling. The primary problem with that kind of site is that it doesn’t offer space for good quality discourse. It’s not helpful for students. And it’s […]

Micro-Grants as Stop-Out Prevention at University of North Carolina at Charlotte

Stopouts and dropouts, especially coming late in an academic career, cause deep concern especially at institutions that primarily serve adult students and commuters. Many stopouts intend to return but never do, and two rounds of stopping out almost assure that a student will never finish their degree. What cause stopouts and dropouts late in an […]

Church Partnerships at North Central University

Employer partnerships are often under pursued – or at least, under executed – in higher education. But for a faith-based institution with religious-specific degree programs and connections to a denomination, partnerships with churches can also help increase enrollment. At North Central University, a school located in downtown Minneapolis near the US Bank Stadium and affiliated […]

Learning Collaboration Technologies (Google Jamboard) at Alma College

Online education has exploded over the last 10 years. And while remote learning is creating much needed convenience for non-traditional learners, some liberal arts colleges fear they are losing the most powerful benefits of the traditional classroom in the process. Schools like Alma College, a liberal arts institution of about 1,000 students in central Michigan, […]

Eastern Michigan University’s In-State Price Match for International Students

Competition for students is increasing in higher education. So institutions are experimenting with innovative pricing models to attract their ideal students. Many schools began by making online programs available at in-state tuition rates for out-of-state students. This policy eventually led a few institutions to offer a flat rate to both in-state and out-of-state students. One […]

Building Student Service Hubs at Lynn University

Students expect a high level of service, but the word “customer” in higher education has historically been viewed as taboo. In an era where customer service is integrated into every sector from retail to transportation, therefore, universities may not meet students’ expectations. Dissatisfied students and parents create enrollment turnover. And it’s much more expensive to […]

Total Price Transparency at Columbia College (Missouri)

Adult and online students are especially concerned about pricing. They don’t just want fair prices, they want clear ones. People on college campuses are talking through interesting ideas about student loans, and schools are experimenting with innovating price structures. Still, students are complaining. In other words, it’s the perfect environment for an entrepreneurial approach to […]

Improving Graduation Rates at Georgia State University

Retaining students from enrollment through graduation is an escalating concern in higher education. Institutions serving a large percentage of students who are the first in their families to attend college face additional challenges to helping students complete their degrees. One university is appropriating what they call high-touch technology strategies to aid in student success. One […]

Integrating the Bootcamp Education Model at Duke University

Coding, business, other skills-based bootcamps are often portrayed in the headlines as a potential replacement to traditional higher education. Prospective students see them as an entryway to high-paying jobs without having to invest four years of time and take on the burden of student loan debt. Consequently, some universities see these new, hard-skills focused educational […]

Right-Fit Student Targeting at Saint Louis University

Budget line items for prospective student list buys can be staggering. One university has discovered how to target those list buys in ways that improve prospect responsiveness, increase student retention, and enhance student satisfaction, all while reducing expenses. Jay Goff, Vice President for Enrollment and Retention Management at Saint Louis University, came on the Enrollment […]

Blogging at Hope College

Students and their families are interested in outcomes when they review prospective colleges. But often, specific stories resonate more deeply than percentages. Statistics can be powerful, but it’s stories that bring the data to life. Telling a compelling collegiate story is a challenge now that print publications are in decline, and traditional media outlets are […]

Brand Journalism at University of Notre Dame

University Marcom offices often nail down their marketing work tight. They may also churn out some press releases that occasionally get picked up in major publications. But when places like the New York Times are producing world-class storytelling experiences, it changes prospective students’ expectations. Universities need to think differently about strategic content, how it can […]

Web Governance at DePaul University

University website governance straddles marketing and information technology. In some cases, a third-party resource such as a CMS vendor enters the mix. Since the web is the largest marketing tool a university has, website ownership is critical to enrollment management. Keeping a consistent brand, voice, tone and overall content strategy on the site while simultaneously […]

Academic Exploration Tool at University of Kentucky

Students looking to select an academic major often get stuck on higher education websites reading PDF major sheets as their primary information source. But how can universities build online tools that actually advise undecided students about potential best-fit program matches? Tyler Gayheart, Director of Strategic Communication at the University of Kentucky, came on the Enrollment […]

Entrepreneurship Programming at University of Colorado Boulder

Prospective students are seeking more than just education these days. They are seeking out experience and opportunity and, if your institution can’t offer that, you could be missing out recruiting engaged and innovative students. Programs that offer real-world experiences, such as entrepreneurial business ventures, are drawing students who recognize the value of such programs to […]

Enrollment Growth Simulation Modeling at Worcester Polytechnic Institute

When we talk about enrollment growth, what we’re really talking about is balance. We recently interviewed Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute (WPI), the expert who is responsible for creating a dynamic enrollment model for university expansion. The bottom line of Dr. Zaini’s research study, “Let’s Talk Change in a University: A […]

How Eastern Washington University Spins Up New Programs in Record Time

Higher ed is often criticized as stubbornly sitting in its ideological ivory tower, refusing to change as business and industry requires. Sometimes, though, that stubbornness is born less from lofty ideologies and more from poor communication and missed collaborations. While new classes and programs can create an exciting new draw for your institution, by the […]

Making Higher Ed Leaders Digitally Savvy at Florida State University

If you’re a higher ed leader and think social media is only for your marketing team, I’m sorry, but you’re wrong. By avoiding these powerful communication tool, no matter the platform, you’re actually missing out on endless opportunities to create and foster genuine connection with students, future students, prospective students, donors, alumni, etc. Our guest […]

Building a Modern-Day Media Relations Strategy at Delaware Valley University

The media gatekeepers no longer hold the only set of keys to your institution’s storytelling. Imagery defines the current age. Snapchat, Instagram and easy, affordable access to HD video-making has redefined the way stories are shared. Tom Durso joined Enrollment Growth University to share how his university, Delaware Valley University, is building a modern-day media […]

Future-Proofing Your Higher Ed Marketing Department w/ T-Shaped Marketers at National University

In 1971, a veteran founded National University after experiencing the inconveniences of higher education for working adults—especially active-duty military and veterans. We recently interviewed Aaron Edgell, Head of Marketing Services at National University, to talk about how T-shaped hiring can help you build a robust team able to perform at all levels. In the world […]

How Middle Tennessee State University Prepares Students for Gainful Employment Prior to Graduation

How do you set your students up for success in the employment arena not just after graduation, but before they graduate? On this episode of Enrollment Growth Univesity, we got the chance to chat with Dr. Colby Jubenville, the Director of the Center for Student Coaching and Success at Middle Tennessee State University to talk […]

“Pie Your Professor” Highlights Concordia University, Nebraska’s Day of Giving

Secretly, all students wish they could shove a pie in their professors’ faces. For the alumni at Concordia University, Nebraska, that desire became a reality. We recently interviewed Seth Meranda, Director of Marketing at Concordia. He discussed how a Facebook Live stream had their community glued to their screens and reaching for their checkbooks during a […]

How Fresno Pacific University Leverages Faculty in Their Enrollment Marketing

At many institutions, faculty and marketing aren’t exactly BFFs. The two seem locked in a perpetual power struggle, one that isn’t easily avoided—unless the relationship is handled well from the beginning. We recently had a great conversation with Jillian Coppler, Executive Director of Enrollment Marketing at Fresno Pacific University, about how she and her team […]

Building a Modern Higher Ed Marketing Team at University at Albany (SUNY)

As a higher education professional, you are always looking forward. Forward to next semester, next year, the next graduating class, and forward to future enrollment goals across your institution. On this episode of Enrollment Growth University, Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses […]

Concordia University, Irvine Brings the 4 P’s Back to Higher Ed Strategy

Your university experience is a product—even if that term makes you uncomfortable. Concordia University, Irvine has an incredibly interesting approach to academic program development that we’re going to share with you today. We recently interviewed Rick Hardy, their Lead Marketing Officer, on the Enrollment Growth University podcast, and Rick shared how the “Four P’s” of […]

Colgate University’s Advanced Facebook Targeting

On the latest episode of Enrollment Growth University, Matt Hames, Communications Strategist at Colgate University, discussed how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives. This post is based on what he shared in his interview. Several years ago, Matt embarked on what I would call a […]

Emerson College’s Approach to Integrating Adult Education on Campus

Adult and continuing education departments are often outliers on campus. They often have separate governance, with separate resources. But in the most recent episode of Enrollment Growth University Lesley Nichols, Executive Director of Professional Studies at Emerson College, discussed the integration and shared resource benefits of bringing adult and continuing education departments off their own […]

Bridgewater State University’s Student Affairs Communications Technology

Bridgewater State University is onto something special when it comes to student retention. Dr. Ed Cabellon, Assistant to the VP of Student Affairs and Enrollment Management at Bridgewater State University, recently talked with us about how his university leveraged technology to build capacity and more effectively engage and retain current students.   Below are some […]

Concordia University, Texas – Transitioning to a New Enrollment Role

The transition to a new enrollment role in higher education isn’t easy. You’re expected to change things—fast. Yet, if you move too fast, you’ll make critical mistakes that could’ve been avoided with a little more contemplation. In the most recent episode of Enrollment Growth University Jennielle Strother, Chief Enrollment Officer at Concordia University, Texas and […]