How Gen Z and Adult Learners Value the Same Thing … and Why Higher Ed Can’t Afford to Ignore Them Though adult students and their teenage counterparts may seem different, they're both after the same college experience

The higher-ed industry typically distills students into two segments: traditional and adult. The former paints an image of a stereotypical on-campus college co-ed, while the latter shows a portrait of a working adult, attempting to master the elusive work-life-school balance. Universities market to these segments in different ways; traditional students get unlimited froyo in the dining […]