Brenau University Projects Five Percent Lift in Student Retention with Predictive Data + Coaching Model Institution’s Partnership with Helix Education Leverages Predictive Retention Technology and Success Coaches to Help Graduate More Students at Spring Commencement

Salt Lake City, UT – May 18, 2016 – As the retention crisis continues in higher education, Brenau University is maximizing persistence by equipping enrollment and success coaches with the data insights and actionable intelligence they need to provide personalized and effective student support. This data-driven approach to student retention is enabling Brenau University to […]

New Data Shows Colleges and Universities Grow Enrollments 8x Faster than Industry Average Using Helix Education’s OPM Model 92.5 Percent New Enrollment Growth Realized by Newest OPM Partners

Salt Lake City, UT – April 27, 2016 – Helix Education’s Outsourced Program Management (OPM) model is helping institutions achieve enrollment growth 8x faster than the industry average, according to new data released today by the company. In fact, the company’s newest partners grew new enrollments by 92.5 percent on average for the 2014-2015 academic […]

Helix Education and UPCEA to Release Post-Traditional Program Growth Benchmarks at UPCEA Annual Conference Collaborative Research Creates Dialogue to Foster Data-Driven Culture in Higher Ed

Salt Lake City, UT – April 7, 2016 – Post-traditional enrollments now make up almost 85% of all undergraduate students, causing colleges and universities to take a hard look at the programs they offer and the way they market and manage them so that they can meet the needs of this growing population. Helix Education […]

Creating a Data-Driven Dialogue: UPCEA and Helix Education to Release Post-Traditional Program Metrics

Almost 85% of all undergraduate students are considered post-traditional. So what does this mean for your institution, and are you serving this growing population appropriately? If you are attending the UPCEA Annual Conference this week, you’re in luck. We’re releasing our initial research findings to help you assess how your current operations stack up and where there are […]

Helix Education to Take the Stage in Two Sessions at ACE Annual Meeting, Raising Questions and Ideas About the Future of Recruitment and Retention Session Content and Collaboration Spur Tactics to Recruit and Retain Post-Traditional Students

Salt Lake City, UT – March 8, 2016 – The American Council on Education’s (ACE) 98th Annual Meeting gets underway in San Francisco this week, and Helix Education has been selected to lead two Focus Zone sessions aimed at helping colleges and universities apply data and technology to recruit and retain the quickly growing post-traditional […]

Three Popular Enrollment Marketing Models Which one is right for your institution?

  Increasing competition for students. Shrinking budgets. A more complex higher education landscape. It’s no wonder the world of enrollment marketing is always evolving. Marketers today need world-class creative that resonates and differentiates. They need to know what marketing channels work best and in what combination, and they need to know how their campaigns are […]

The Power of Giving Back

“We make a living by what we get, but we make a life by what we give.” – Winston Churchill This powerful statement is echoed by our team at Helix Education, especially as we give thanks this time of year. At Helix Education, we believe a giving spirit goes a long way to helping make life […]

Importance of Brand on Recruitment Performance

Brand messaging isn’t about why someone should go to your institution. It’s about why you should even be considered. For instance, there are more than 4,000 colleges and universities in the U.S. More than 450 of them offer online MBA programs. Why should a student choose you over the others? In the minds of many […]

Helix Education Joins Esteemed Line-Up at Eduventures Summit to Present the Power of Integrated Marketing in “One University, One Voice” Session Explores How Brand-Direct and Cross-Channel Marketing Work Together to Create Relevancy for Students and Build Equity in the Competitive Higher Ed Market

Integrated advertising is changing the way institutions market themselves. Consistent, cross-channel campaigns do more than just build a brand, but rather grow a business. In its “One University, One Voice: How Integrated Marketing is Shaping the Future of Higher Ed” session at the Eduventures Summit, Helix Education will explore the rise of brand strategy and […]

Meet Me in St. Louis: ACHE Kicks off Today!

While it might not be as entertaining as the song and dance made so famous by the legendary Judi Garland in the 1940’s movie, St. Louis will not disappoint as the setting for the collaborative 2015 ACHE Annual Conference and Meeting — we hope to meet you there! Don’t miss your chance to meet our own […]

Helix Education and Brenau University Co-Present Marketing and Retention Strategies at UPCEA’s Marketing and Enrollment Management Seminar Session Explores Impact of Marketing on Enrollment and Student Retention

Marketing isn’t just something institutions should rely on to get prospective students in the door. Rather, it plays a critical role in improving student retention as well. In a breakout session at UPCEA’s 24th Annual Marketing and Enrollment Management Seminar, leaders from Brenau University and Helix Education will help educators leverage strategic marketing initiatives along […]

Brenau University and Helix Education Explore the Impact of Marketing on Student Enrollment and Retention at UPCEA MEMS

Academic thought leaders, program directors, and marketing and enrollment practitioners will gather in Denver from November 4 – 6 to explore trends in adult student recruitment and enrollment at UPCEA’s 24th Annual Marketing and Enrollment Management Seminar. The line-up includes high level, strategically-focused presentations, as well as sessions which spotlight the tactical components of marketing […]

Helix Education’s New Guide Explores the Power of Data and Coaching to Help Solve Higher Education’s Retention Crisis Predictive Technologies Coupled With Proactive Interventions Make All the Difference

Growth in higher education is traditionally measured by enrollment increases, yet data shows that effective retention strategies are equally important for maximizing an institution’s enrollment growth. In Helix Education’s new guide, institutions gain insight into predictive retention technologies and proactive student success coaching interventions to help them graduate each student they worked so hard to […]

Helix Takes the Stage at UPCEA New England

To say October has been a busy time on the road is an understatement. But here we are, closing the month with one more UPCEA regional event, and we couldn’t be more excited. The 2015 UPCEA New England Regional Conference kicks off October 28th-30th in New Castle, NH. We are thrilled to have been selected […]

Helix Talks Marketing and Retention at the Annual OLC International Conference

The 21st Annual Online Learning Consortium International Conference is underway this week in Orlando, and we can’t wait to connect with its global audience! We are thrilled to be a National Platinum Sponsor of the event and have been selected to speak about the impact of marketing on student retention. As you well know, institutions are challenged to market effectively, […]

Helix Education Recognized as One of the Top Three Agencies in the World, Earning Gold in Google’s Agency Challenge for Mobile Search Company's Mobile Strategy Delivers an Interactive Digital Presence that Lowers Costs and Improves Results

Helix Education was recognized as one of the top three agencies in the world for Google’s Agency Challenge, earning Gold in the Mobile category. As mobile becomes an integral part of everyday life for students, Helix Education’s world class digital marketing campaigns put institutions in front of prospective students, connecting with prospects exactly where and […]

The Future is Now at UPCEA Mid-Atlantic

The UPCEA Mid-Atlantic 2015 Regional Conference kicks off in Philadelphia this week with a focus on how continuing, professional and online education units draw on past traditions and strengths, while looking ahead to address current and future problems. It couldn’t be a more perfect place to present our breakout session, “Meet the Institutions and Post-Traditional […]

Helix Education Combines Proven Retention Technology with Student Success Coaching in New Retention-as-a-Service Solution Helix Drives Improved Retention with the Only Risk-Free, Performance-Based Retention Solution in Higher Education

Helix Education is helping institutions solve their retention challenges with its new Retention-as-a-Service solution. Understanding that retention can’t be solved with just data or just people, the company is combining its data-driven Helix Retain CRM technology with its proven, one-on-one student success coaches. And, it does so in the most affordable and flexible way possible. […]

Helix Education Publishes Guide to Help Institutions Choose the Right Enrollment Marketing Approach Helix Compares and Contrasts Best-in-Breed, In-House, and Integrated Agency of Record Models

Maximizing enrollment growth while minimizing spend has higher education marketing teams in a quandary. Competition for students is fierce, yet budgets are tight. Helix Education has published a new guide to help institutions compare and contrast three popular marketing approaches so they can choose the model that will best help them meet their enrollment and […]

Helix Education Builds Creative and Direct Response Marketing Powerhouse with Leaders from Southern New Hampshire University, Academic Partnerships and McCann Erickson Recognized Higher Ed Marketing Veterans Bring Data Know-How and Industry Expertise to Helix Education's Integrated Agency of Record

Helix Education has hired an impressive line-up of veteran marketers to lead its integrated agency of record (AOR). New Vice President of Creative and Marketing Strategy Seth Odell, an award winning creative talent, hails from Southern New Hampshire University (SNHU), where his nationally recognized work was critical in supporting the institution’s record-breaking growth strategy. Pete […]

Helix Education Introduces Integrated Agency of Record Model Exclusive to Higher Education Data-Driven Direct Response Marketing and Brand Strategy Expertise Help Institutions Differentiate Themselves and Drive Enrollment Growth

As a truly integrated agency of record (AOR) exclusively focused on higher education, Helix Education is helping more institutions strengthen brand identity and achieve enrollment growth through its uniquely data-driven marketing approach. By delivering direct response marketing campaigns with fully closed-loop creative attribution, this data feedback creates campaigns, messages and marketing channel mixes that get […]

Retention Strategies: Relationship Maintenance 101

  Higher education has an increasing focus on student retention, and rightfully so. Once your institution has invested the time, money, and resources it takes to enroll a student, you want to build a long-term connection, keeping him or her engaged and moving forward to graduation. For students and institutions alike, this doesn’t just make […]

Helix Education’s New eBook Helps Institutions Select the Right Outsourced Program Management Partner eBook Provides Comprehensive Scorecard for Institutions to Evaluate Potential Partners

Understanding the Outsourced Program Management (OPM) landscape and finding a partner that can effectively scale and grow an institution’s programs is no small feat. Helix Education’s new eBook, which can be downloaded from its website for free, outlines key Outsourced Program Management considerations to help institutions put the right model in place, enhancing an institution’s […]

Helix Education’s OPM Model Enables Institutions to Become Operationally Independent Helix Enable Solves Institutions’ Frustrations with Legacy Models at Half the Tuition Revenue Share

With the launch of Helix Enable, a revolutionary Outsourced Program Management (OPM) model, Helix Education is disrupting the legacy models and partnership approaches that are failing higher education today. Helix Enable provides colleges and universities the expertise, operational resources and technology to grow and scale their enrollments across all program modalities – online, on-campus, hybrid, […]

Helix Education’s Bold Technologies and Services Empower Institutions to Optimize the Cost of Graduation Institutions Recognize Strength of Company's Data Management and Partnership Focus
to Support the Demands of Post-Traditional Students

Helix Education is revolutionizing the way institutions find, enroll and retain today’s post-traditional students, delivering innovative solutions coupled with disruptive business models that empower institutions to optimize the cost of graduation. Over the next several months, the company will launch its technologies, services and data aggregation capabilities that not only provide unprecedented ways to manage […]

OLC Blended Learning Features Two Helix Education Sessions

The OLC Blended Learning Conference rolls into Denver this week, drawing a crowd of education innovators both passionate and curious about the digital future of higher education. Our team has been invited to present two thought provoking sessions on the emerging technologies, models, and processes behind this higher ed transformation. Personalized, Adaptive and Competency Based […]

Remarketing: Turning Past Prospects into Students

  We’ve likely all had a parent, teacher, coach, or boss say to us at some point, “If at first you don’t succeed, try, try again.” In life, in school, on the field, or on the job, this philosophy encourages perseverance. For an enrollment marketer, it’s the basis for a results-driven strategy. Not all students […]

Helix Education Joins Panel of Academic Experts at EDUCAUSE Connect Session Explores Role of Competency-Based Education and Real World Design and Delivery Considerations

Helix Education, a world class provider of student life cycle technologies and services, has been invited to present on the impact of Competency-Based Education (CBE) during the upcoming EDUCAUSE Connect conference. The event provides a highly interactive and collaborative environment for educators to share ideas and strategies that have real potential to move the education […]

Join Helix at OLC: Three Days, Two Breakout Sessions and One Goal

We are counting down the days until we hit the road again. This time, you can find us at OLC’s Emerging Technologies for Online Learning International Symposium in Dallas where we will talk about Competency-Based Education and other instructional strategies. The three-day event gathers more than 700 onsite and 1,000 virtual faculty, administrators, instructional technologists, […]

Academic Leaders From Helix Education Selected to Present on Emerging Learning Models at OLC Company Helps Educators Understand and Plan for Personalized Learning, Adaptive Learning and Competency-Based Education

Helix Education, a world class provider of student life cycle technologies and services, has been invited to lead two sessions at OLC’s Emerging Technologies for Online Learning International Symposium, which kicks off April 22nd in Dallas. Based on years of working inside the walls of academia and supporting students, Helix Education’s team will share experiences […]

Helix Education Webinar Explores Impact of Marketing on Improving Student Retention Data Collected During Enrollment Can Help Students Progress Toward Graduation

Helix Education, a world class provider of student life cycle technologies and services, is leading an upcoming webinar focused on the reciprocal roles of marketing and retention. Strategically working together, marketing and retention help institutions ensure that the right students are enrolling and progressing toward graduation. Registration is open for the webinar, which takes place on […]

Helix Education LeadsCon Presentation Addresses Lead Quality Amid Tight Budgets and Strict Regulations Company Delivers 50 Millionth Lead Through Proprietary Lead Management System, Helix Find

Helix Education, a world class provider of student life cycle technologies and services, has been invited to present in a panel discussion at the LeadsCon Buyer’s Summit, which is part of LeadsCon Las Vegas, one of the highest profile lead gen and performance marketing events. The session will discuss the emergence of new marketing practices […]

Helix Education Invited to Present on Competency-Based Education at Career Advisory Board Meeting

Competency-Based Education (CBE) continues to spark conversations, and Helix Education continues to be recognized for our insight in this area. Most recently, Steve Pappageorge, our Chief Product Officer, has been invited to speak on “The Wide Spectrum of CBE Programs” at Cengage Learning’s Career Advisory Board Meeting which takes place today, February 4th in Phoenix, […]

The Impact of Marketing on Student Retention

An alarming amount of students have attended college and don’t have a degree or certificate to show for it. In fact, according to research conducted by the National Student Clearinghouse over the past 20 years, more than 31 million students have enrolled in college, yet left before earning their credentials. Almost one-third of this population […]

Helix Education’s Compliance Monitoring Solution Helps Schools Maintain Violation Rates Below One Percent Proactive Approach Mitigates Regulatory Risk

Helix Education, a world class provider of student life cycle technologies and services, has released its latest compliance monitoring metrics, reporting that all of its CPL clients have maintained a violation rate of less than one percent. Helix Education’s CPL media management facilitates strict, ongoing audits of websites and call centers, helping institutions minimize violations […]

Rethinking Student Retention Measurement Standards

Think about this: Almost half of all students who enroll in higher education have no credential by the end of six-years. What’s more, 31 million students have enrolled in college over the last 20 years and left before completing their degree. Student retention rates are alarming, to say the least. Now think about this: Students […]

New White Paper Explores Evolving Student Retention Measurement Standards Helix Education's Chief Academic Officer Reinforces Need to Assess Student Behavior and Educational Environments in Light of Growing Post-Traditional Student Population

A new white paper published by Helix Education, a world class provider of student life cycle technologies and services, explores the way higher education has traditionally measured student retention and graduation rates, and the implication it is having on practice and policy. The white paper was written by the company’s Chief Academic Officer, Dr. Cherron […]

Helix Education to Present Competency-Based Education Session at ACICS Institutions Have the Opportunity to Explore Role of Data as an Integral Part of CBE

Helix Education, a world class provider of student life cycle technologies and services, is presenting its insight and expertise on Competency-Based Education (CBE) at this year’s Accrediting Council for Independent Colleges and Schools‘ (ACICS) Annual Conference, which kicks off today in New Orleans. The session will cover considerations when implementing a CBE program, as well […]

Helix Education Invited to Present CBE Strategies at OLC

We are taking our competency-based education (CBE) show on the road again, this time to the 20th Annual OLC International Conference, which is the premier global gathering focused on online learning innovation. OLC has asked Helix Education to present the breakout session, “The Five Things You Should Know About Competency-Based Education.” Our own Kari Kovar […]

Don’t Miss Helix Education’s CBE Presentation at ACHE

The Association for Continuing Higher Education (ACHE) is holding its 2014 Annual Conference this week, and we are thrilled to be part of the line-up! The event is focused on ways to create, manage and grow continuing education programs. We have been invited to present the session “The Five Things You Should Know About Competency-Based […]

Helix Education Selected to Present Competency-Based Education Strategies at OLC International Conference Company Releases White Paper on Education Models and Instructional Methods Shaping the Future of Higher Education

Helix Education, a world class provider of student life cycle technologies and services, has been chosen to lead the breakout session “The Five Things You Should Know About Competency-Based Education” at the 20th Annual OLC International Conference. The session will explore competency-based education as an educational model, as well as key considerations around integration, instructional […]

University Administrator Cherron Hoppes Joins Helix Education as Chief Academic Officer and T.J. Crowson Joins as General Counsel Company Continues to Build Impressive Roster of Education Industry Experts

Helix Education, a world class provider of student life cycle technologies and services, has hired university administrator and faculty member Cherron Hoppes as Chief Academic Officer and Vice President. Hoppes has served at both public and private institutions, most recently as Dean of Undergraduate Programs for the Ageno School of Business at Golden Gate University. […]

Helix Education Debuts Helix Retain Technology, Facilitating Flexible, Targeted Intervention Strategies Robust CRM Platform Helps Schools Connect Early and Often with Students and Keep them Moving Toward Graduation

Helix Education, a world class provider of student life cycle technologies and services, is debuting Helix Retain at this year’s EDUCAUSE Annual Conference, which kicks off today in Orlando. Built on the Microsoft® Dynamics CRM platform, Helix Retain provides a scalable and highly flexible solution that addresses retention challenges specific to each school and student, […]

Helix Education Hires Marketing and Media Strategist Brett Tippetts As Vice President of Client Services, Tippets Will Help Institutions Find and Engage High Quality Prospective Students

Helix Education, a world class provider of student life cycle technologies and services, hired Brett Tippetts as Vice President of Client Services. Tippetts is an experienced marketing and media strategist who will help the company’s clients continue to implement results-driven enrollment marketing campaigns. “Schools’ enrollment marketing programs are under the microscope today, and it’s imperative […]

Helix Education Rolls Out New Compliance Management Services for All Clients More Consistent, Proactive Monitoring Helps Schools Gain Greater Visibility into Inquiry Quality

Helix Education, a world class provider of student life cycle technologies and services, has enhanced its compliance management services, now automatically performing deeper monitoring and even more frequent audits on behalf of all of its CPL clients. This increased visibility into the online inquiry generation process will help schools understand exactly where infractions might occur […]

Helix Education Leads Competency-Based Education Session at PAPSA Conference Company Publishes New Article on Key Questions to Ask When Preparing for CBE

Helix Education, a world class provider of student life cycle technologies and services, has been selected to present at the upcoming Pennsylvania Association of Private School Administrators (PAPSA) Annual Conference. The Helix Education team will lead a how-to discussion focused on the transition to competency-based education (CBE), exploring learning models, integration strategies, instructional design, course […]

How Ready Are You for Competency-Based Education? Key Questions to Ask From Models and Academic Strategies to Policies and Regulations

Still in its infancy, yet rapidly gaining momentum, competency-based education (CBE) is creating opportunities that are transforming the educational experience for everyone involved, from students to instructors to administrators. CBE is disruptive, but in a good way – catering to students’ learning styles, allowing them to leverage prior knowledge and skills, evolving the role of […]

Helix Education Publishes Three-Part eBook Series, Helping Educators Find, Enroll, Retain and Teach Students User's Guides Highlight Strategies to Personalize the Entire Education Experience

Helix Education, a world class provider of student life cycle technologies and services, has published its complete eBook series, which is designed to help colleges and universities navigate the student life cycle. Each eBook explores strategies to proactively support students throughout the entire educational experience, from the first time they inquire about a program until […]

Helix Education to Share Insight on Enrollment, Big Data and Competency-Based Education in Three APSCU Sessions Sessions Designed to Help Schools More Effectively Find, Enroll, Retain and Teach Students

Leaders from Helix Education, a world class provider of student life cycle technologies and services, will be speaking at the APSCU Annual Convention, sharing insight and expertise on three significant trends in higher education today: maximizing enrollment, leveraging big data and creating competency-based education programs. The Palazzo Resort in Las Vegas is home to this […]

A Sneak Peek into Our Exciting APSCU Plans

This year’s APSCU Annual Convention is quickly approaching – an opportunity that brings together nearly 1,500 thought leaders in private sector and career education. We’ll be in Las Vegas for the duration of the show and hope to see you there. Here’s a sneak peek of what you can look forward to… This year, Helix […]

Leaders from DeVry and Western Governors University Join Helix Education Steve Pappageorge and Tom Caswell Bring Expertise in Competency-Based Education

Helix Education, a world class provider of student life cycle technologies and services, has hired seasoned education leaders Steve Pappageorge as Chief Product Officer and Senior Vice President, and Tom Caswell as Director of Instructional Design. Pappageorge most recently served as Dean of the College of Continuing Education, New Programs and Outreach at DeVry University, […]

Helix Education Publishes The First in a Series of Student Life Cycle eBooks User's Guides to Help Schools More Effectively Find, Enroll, Retain and Teach Students

Helix Education, a world class provider of student life cycle technologies and services, has published the first in its eBooks series. The series highlights trends and strategies for schools to more effectively find, enroll, retain and teach students, and as a result, optimize the cost of graduation for both the institution and the students that […]

Helix Education Webinar Explores Powerful Impact of Paid Search on Driving Student Inquiries Attendees to Receive Complimentary Diagnostic Review of Current PPC Search Campaigns

Helix Education (previously Datamark), a world class provider of student life cycle technologies and services, is leading a webinar designed to help institutions leverage paid search to the fullest as part of an integrated marketing plan, including considerations they should be mindful of so they don’t overspend. The Four Things You Need to Know About […]

Pitney Bowes Presort Services Names Helix Education Client of the Year Award Recognizes Quality and Innovation of Company's Direct Mail Approach

Helix Education (previously Datamark), a world class provider of student life cycle technologies and services, has earned the prestigious 2013 Client of the Year award from Pitney Bowes Presort Services – Corona. Last year alone, Helix Education relied on Pitney Bowes’ scalable, flexible mailing system to securely and effectively process tens of millions of direct […]

Education Technology Veterans Join Helix Education Expanded Executive Team Brings Decades of Experience from the Forefront of Higher Education

Helix Education (previously Datamark), a world class provider of student life cycle technologies and services, has expanded its executive committee to include thought leaders and education technology experts who have decades of experience working for and with colleges and universities. The executive committee will oversee the further development, implementation and support of the company’s solutions, […]

Datamark Changes Name to Helix Education Company Advances Technology and Big Data Solutions Across the Student Lifecycle

Datamark, a longtime leader in data-driven enrollment marketing, today announced that it has changed its name to Helix Education, reflecting its growth and expansion across the student life cycle. The company has broadened its technology and service solutions, which are underpinned by big data, to help schools find, enroll, retain and teach students. “As Helix […]

New White Paper Examines Powerful Role of Search Marketing Education Marketers Conclude Search is One of the Highest Quality Inquiry Sources

Helix Education, formerly Datamark, the leader in data-driven driven enrollment marketing, has published its newest white paper, which highlights the massive opportunities presented by search marketing, along with expert advice for institutions exploring and using this channel.  Readers will gain insight into the ways they can maximize the impact of paid search as part of […]

Understanding the Changing Regulations, and Managing the Burden of Proof

We’ve reached a point in higher education where change has become the new norm, at least from a regulatory standpoint. And as we point out in our new article, “Keeping up with New Regulations, Compliance and Risk,” this change isn’t necessarily a bad thing.  After all, the changing rules are designed to better protect students. […]

A Time to Give Thanks

It’s that time again where we reflect back on the year and recognize everything Datamark has to be thankful for – overcoming challenges, reaching milestones, and generally enjoying the working relationships we’ve been fortunate enough to create.   But most of all, we give thanks for each other – for our colleagues at Datamark who […]

Solution Spotlight Series: Dialog Marketing

As we continue with our Solution Series blogs, this week we are focusing on Dialog Marketing.  For obvious reasons, Dialog Marketing essentially creates an ongoing conversation, or dialog, with prospects with the goal of creating a lasting relationship.   Through a series of relevant, customizable and timely messages, you give prospective students the opportunity to […]

New Attribution Analytics Provide Greater Visibility into Marketing Channel Effectiveness Solution Helps Schools Better Understand Media Mix and Target Marketing Budgets

Datamark, the leader in data-driven enrollment marketing, has launched its new attribution solution, which is designed to help colleges and universities measure the impact of their marketing campaigns and optimize media buys so they can increase enrollments. Datamark’s attribution technology tracks and attributes results at every touch point along the inquiry funnel so that schools […]

Datamark Enhances Lead Confidence Toolkit to Help Schools Prepare for the FCC’s Upcoming TCPA Regulations New Functionality Helps Schools Streamline Compliance Processes and Policies

Datamark, the leader in data-driven enrollment marketing, has enhanced its Lead Confidence Toolkit for managing lead quality and compliance risk.  Through new monitoring, transcription, data capture and confirmation functionality, schools now have greater visibility into how and where CPL leads are generated and can better monitor compliance with the upcoming Telephone Consumer Protection Act (TCPA) […]

Datamark Webinar Features Research on a Student’s Decision-to-Enroll Webinar Examines Key Considerations and Motivating Factors that Lead to Enrollment

Datamark, the leader in data-driven enrollment marketing, is hosting a free webinar where it will explore the thought processes and priorities of prospective students as they progress through the enrollment life cycle.  Datamark’s Joel Borgmeier, Vice President of Business Intelligence, will provide an in-depth review of the decision-to-enroll process, helping institutions understand and support each […]

Today’s Campus and Datamark Host Webinar Showcasing Effectiveness of On-Demand Printing and Mailing Participants Learn New Ways to Streamline and Customize Marketing Materials

Datamark, the leader in data-driven enrollment marketing, has teamed up with Today’s Campus to present a webinar for educators who are looking for a more convenient and cost effective way to print small run, customizable marketing materials. The webinar, which takes place on Thursday, August 29th at 11:00 a.m. MDT, is free and registration is […]

Datamark Invited to Present at LeadsCon East 2013

Datamark, the leader in data-driven enrollment marketing, will present the session “Four Ways to Unlock Your School’s Growth Potential” at the upcoming LeadsCon East 2013 Buyer’s Summit.  The Buyer’s Summit is an invitation only event, designed to connect industry experts and end users as they explore new and better ways to reach and engage prospects. […]

The Longevity of Print Marketing in an Increasingly Mobile World

“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]

Increasing Your Website Traffic with the Right Visitors

Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence.  While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors. Believe it or not, […]

Datamark Helps Schools Increase Website Traffic Through New SEO, PPC and Display Advertising Strategies Company Delivers Smarter Way to Navigate Digital Enrollment Marketing Opportunities

Datamark, the leader in data-driven enrollment marketing, has expanded its digital media solution with added Search Engine Optimization (SEO), Pay-Per-Click Search (PPC) and Display Advertising strategies that enable schools to drive more qualified inquiries to their website and engage high-interest prospective students.  Colleges and universities can achieve greater online visibility, as well as create and […]

APSCU 2013 Highlights

We’ve been back a little over a week now from another successful APSCU Annual Convention, which has been just enough time to digest the wealth of information, the candid conversations, and the increasingly positive tone on the exhibit floor. Let’s face it, with shrinking budgets and increased regulatory demands, APSCU schools have had their fair […]

Datamark Joins LeadsCouncil

Its official, Datamark is a LeadsCouncil member, and for several very good reasons: Through access to a library of objective research, lead metrics, statistics, market share findings, case studies, white papers and secret shopping studies, we’ll be able to help our customers better navigate lead gen challenges and opportunities We’ll have more opportunities to connect […]

How to Benefit from Greater Lead Visibility

Knowing exactly how a lead came to you, how and when it might have already been contacted, and how valid it really is, are critical components of a sound lead generation strategy.  We’ve partnered with LeadiD to develop Lead Audit, Datamark’s newest lead quality solution. Lead Audit allows you to gain visibility into leads being […]

Where is Social Media Marketing Taking Us?

Social media has come a long way in its relatively short existence.  HubSpot recently published its “6 Ways Social Media Marketing is Changing (For the Better)” and I just couldn’t help but think how this channel has evolved from its role in facilitating personal connections – those I’ve made with long lost elementary school buddies […]