How Can Marketing Impact Student Retention?

Believe it or not, marketing doesn’t stop once a student is enrolled. Rather, it can play an important role throughout the duration of a student’s educational journey, providing the motivation and encouragement for students to continue progressing in their studies. In our newly published article, “The Impact of Marketing on Student Retention,” we highlight the […]

Be in the Know When it Comes to Attribution Marketing

Being able to track your campaign ROI is marketing 101.  But as we see more overlap among channels and campaigns as students research and interact with your brand in different ways, the lines to measure your ROI are becoming blurred. Enter attribution marketing. If you follow Datamark, you’ve probably heard us talk about attribution marketing.  […]

New White Paper: Six Steps to Generating Inquiries in a Closely Guarded Regulatory Environment

Both passed and proposed legislation continue to keep enrollment marketers and institutions on their toes. At stake are their marketing processes and practices, but also their brands and reputations. It is more important than ever for schools to understand the regulations, the tactical changes, and the long-term implications. For example, the FCC’s TCPA regulations, which […]

Don’t Miss Our Free Print Store Webinar with Today’s Campus

Since launching The Print Store in January, more and more schools are logging on to our convenient, centralized online ordering solution. They are simplifying their small run printing and mailing projects online, on-demand. So now it is your chance to see what your colleagues at other schools are doing! They are creating efficiencies.  Because we […]

Live From Leads Con East – We are Kicking Off the Presentation Line-Up in the Education Track

For those of you who have never attended a LeadsCon event, we highly encourage you to consider it.  And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]