Retaining students from enrollment through graduation is an escalating concern in higher education. Institutions serving a large percentage of students who are the first in their families to attend college face additional challenges to helping students complete their degrees. One university is appropriating what they call high-touch technology strategies to aid in student success. One […]
Coding, business, other skills-based bootcamps are often portrayed in the headlines as a potential replacement to traditional higher education. Prospective students see them as an entryway to high-paying jobs without having to invest four years of time and take on the burden of student loan debt. Consequently, some universities see these new, hard-skills focused educational […]
Across higher education, there are more than 34 million students with some college credit, but no credential. That’s almost 1 in every 10 Americans. Dawn Medley, Associate Vice President of Enrollment at Wayne State University, is looking to change that statistic, and she’s starting with the people in her area that fall into that category. […]
For decades, academic transcripts haven’t changed. Employers used them to certify that applicants had a minimum of a bachelor’s degree as well as necessary skills and abilities to do the job. But over the years, registrars across the country have started to see fewer and fewer requests for traditional academic transcripts. Today’s employers say traditional […]
Budget line items for prospective student list buys can be staggering. One university has discovered how to target those list buys in ways that improve prospect responsiveness, increase student retention, and enhance student satisfaction, all while reducing expenses. Jay Goff, Vice President for Enrollment and Retention Management at Saint Louis University, came on the Enrollment […]
Students and their families are interested in outcomes when they review prospective colleges. But often, specific stories resonate more deeply than percentages. Statistics can be powerful, but it’s stories that bring the data to life. Telling a compelling collegiate story is a challenge now that print publications are in decline, and traditional media outlets are […]
Most of us have gotten more than our fair share of GDPR emails in recent months. Businesses and education institutions alike have been scrambling to update their privacy policies as the new data privacy law went into effect on Friday, May 25, 2018. The new General Data Protection Regulation (GDPR) is forcing everyone to take […]
What if finding the right prospective students was as easy as searching the map of a real-estate search site like Zillow? Focusing outreach on geographic areas that offered the highest possibility of return could maximize marketing resources and grow enrollment faster. This is exactly what the team at the University System of Georgia (USG) has […]
Higher education is under fire with naysayers claiming it charges too much and provides too little. Rising student loan numbers, pricy tuition, and majors that may not lead to employment within the field have spurred legislators, parents, and students alike to ask if a bachelor’s degree is worth the investment. At the University of Texas, […]
Your university’s brand is not what you say it is. Instead, your brand is what other people believe you to be. Do you want to know what your university’s brand is? Ask your students. They’ll tell you. If you have 8,000 students, you’ve got 8,000 brands out there. At SUNY Oswego, the marketing team went […]