Your university’s brand is not what you say it is. Instead, your brand is what other people believe you to be. Do you want to know what your university’s brand is? Ask your students. They’ll tell you. If you have 8,000 students, you’ve got 8,000 brands out there. At SUNY Oswego, the marketing team went […]
University Marcom offices often nail down their marketing work tight. They may also churn out some press releases that occasionally get picked up in major publications. But when places like the New York Times are producing world-class storytelling experiences, it changes prospective students’ expectations. Universities need to think differently about strategic content, how it can […]
Matt McKillen, VP of Product Management at Helix Education discusses how colleges and universities can better utilize data intelligence throughout the student lifecycle.
Helix’s award-winning in-house creative team brought home more bling for our partners, winning Silver and Merit prizes at the 33rd Annual Educational Advertising Awards. Congratulations to (L to R) David “Sparky” Mortimer, Chris Winkler, Peter Anglea, Hayley Westwood, and Brennan Wall. Silver: Huston-Tillotson University :30 TV Commercial Merit: National Louis University Search Site
University website governance straddles marketing and information technology. In some cases, a third-party resource such as a CMS vendor enters the mix. Since the web is the largest marketing tool a university has, website ownership is critical to enrollment management. Keeping a consistent brand, voice, tone and overall content strategy on the site while simultaneously […]
Students looking to select an academic major often get stuck on higher education websites reading PDF major sheets as their primary information source. But how can universities build online tools that actually advise undecided students about potential best-fit program matches? Tyler Gayheart, Director of Strategic Communication at the University of Kentucky, came on the Enrollment […]
How do you disseminate information and communicate to students in a meaningful avenue to create engagement? Samantha Krotzer, Content Manager at Temple University came on the Enrollment Growth University podcast to share how her team developed a newsletter geared specifically toward student engagement. The newsletter has been so effective, students, faculty and staff across Temple’s […]
Athletics can be a win for your university’s brand strategy in the field of social media. College sports brands have huge audiences and often have far greater numbers of followers on social media than the universities themselves. How can this benefit an institution’s greater communication strategy? Recently we talked to Bruce Floyd, Social Media Manager […]
Retention is a crucial metric for any higher education institution. We all know it, we all study it, and we’re all trying to increase our retention rates. So what do you do when, through some deep data analysis, you discover some surprising and unusual trends around first-year retention rates, particularly around those who live close […]
On the 8th birthday of Responsive Web Design, Jen Simmons, Designer Advocate at Mozilla, is heralding the dawn of a new era in web design. She calls it “Intrinsic Web Design.” But what is it, and how is it different from Responsive Web Design—a concept that the design world has well nigh embraced as second […]