We are excited to have our own Seth Odell included in the prestigious line-up at the Eduventures Summit this year where he will be presenting on the power of integrated marketing and the importance of developing a cohesive brand and message through cross-channel campaigns. He will define how your one voice makes your institution more relevant in the minds of students.
Join us on Thursday for lunch and a compelling session, One University, One Voice: How Integrated Marketing is Shaping the Future of Higher Ed. Seth will explore how truly integrated marketing campaigns don’t just build a brand, but rather help institutions launch, grow and manage their traditional and post-traditional programs. He will discuss how integrated marketing is changing the way we position our institutions, review what goes into building a cross-channel campaign, and share tips and tricks that result in compelling and measurable results.