Magnolia Park Cities
Helix Education’s Seth Odell and Abilene Christian University’s Jay Goin will explore how the branding efforts of the past won’t solve today’s higher ed challenges, and how institutions can be more strategic with their branding to create a truly integrated campaign that works for the everyone at the 2016 UPCEA South Region Conference.
One University, One Voice: The Power of Integrated Marketing takes place on Thursday, October 13th at 3:45pm. It is featured in the Marketing, Enrollment, and Students Services track. Seth Odell, General Manager of Marketing Services at Helix and Jay Goin, Executive Vice President at ACU Dallas, will blend commentary and practical examples to demonstrate what goes into building a cross-channel campaign and how to measure campaign effectiveness. UPCEA South kicks off October 13th-15th in Dallas TX.