On-Demand Webinar
Maximize Fundraising Success With Data-Driven Strategy
The best fundraising programs engage donors in a personal way. Using the data we already have on donor behavior, preferences, and giving passions is key. And so is asking donors directly to tell us what drives their engagement and giving—and then listening to what they tell us.
Gathering all that information together in one place to drive actionable strategy can be a challenge. But the organizations that have done so see impressive results. If you want to maximize the use of your resources, create a better donor experience, and exceed your goals, a data-driven strategy is key. Watch this 30-minute webinar to learn more about how to use the data you have and how to collect real insights directly from constituents to better engage and inspire their giving. When we actively listen to donors, fundraising results can soar.
We share key insights from our research on more than 500,000 donors and case studies for success, including what we learned about:
- The power of surveys and listening individually to constituent preferences and passions
- Creating actionable personas that help you approach segmentation differently and personalize outreach
- How a deep dive into your donor data and core metrics can help you see a path to increased giving, including leadership, major, and planned gifts
- What the next generation of givers really wants to support
About the presenters
Sarah Kleeberger, Senior Vice President, RNL
Sarah Kleeberger began her tenure with RNL in 2006 and during her time with the firm has worked with hundreds of institutions and organizations across the country to maximize constituent engagement and fundraising results. She currently leads the RNL Fundraising Consulting team. Prior to joining RNL, Sarah spent more than a decade in the fundraising field, including seven years in the development office at St. Olaf College (Northfield, MN). The college experienced a historic fourteen percentage point increase in alumni participation while Sarah served in the Advancement Office.
Aimee Jack, Assistant Vice President, Alumni and Donor Engagement, Colby College
Aimee has served as a giving leader at Colby College since 2021, and coordinates broad-based engagement of Colby's generous alumni, parent, and supporter base. Prior to that, she served the Massachusetts Institute and Harvard University. With a breadth of expertise across key areas like communications, annual giving, alumni engagement, and digital outreach, Aimee is an insightful and action-focused donor engagement expert.
Brian Gawor, CFRE, Vice President, Research, RNL
Brian is a 25-year higher education veteran who has served in roles in advancement, enrollment, and student affairs. Prior to coming to RNL, Brian was director of development for the College of Fine Arts at Illinois State University and led annual giving efforts at Knox College. For the past 9 years, he's led actionable research for RNL, working with hundreds of institutions to transform their donor engagement. He volunteers and presents at conferences regularly and host RNL's fundraising broadcasts, national fundraising conference, and Fundraising Voices podcast. A dedicated "giving geek," Brian is committed to provided data-driven and action-oriented insights for fundraisers that help amplify the joy of giving in an inclusive and purposeful donor base.
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