Enrollment Marketing

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You don’t have to choose between making a big impression and generating a big response

The secret to standing out in a competitive market is a strategic mix of art and science. You need compelling creative that stays emotionally true to your brand – and powerful attribution models to continually optimize your marketing mix.

That’s why we developed our brand-direct approach to enrollment marketing, which combines strong and strategic brand development with direct response marketing that drives results. All through an integrated agency of record model that provides closed-loop attribution in order to maximize enrollment growth while minimizing marketing spend.

  • 40%

    Higher Applicant-to-Start Rate

  • 30MM

    Student Inquiries Delivered

  • 21K+

    A/B Media Tests Conducted

“It's exciting that there's one agency that can provide world-class direct response and world-class branding. This is a game changer.”

Jay Goin Executive Vice President
Jay Goin, ACU

Download the Enrollment Growth Playbook

The Enrollment Growth Playbook is your institution’s step-by-step roadmap to adult student enrollment success.

Free Download

Higher Education’s Only Truly Integrated Agency of Record

Many institutions use different vendors for different marketing channels. This strategy is not only incredibly inefficient and makes it almost impossible to convey a consistent brand, but you’re also losing powerful data insights. Your prospective student data often gets stuck in silos, and you can’t truly measure your ROI. Our integrated agency of record model:

  • Ensures brand consistency across all marketing channels

  • Provides closed-loop attribution to determine exactly what channels are working, and what’s working together

  • Offers channel-neutrality by creating whatever marketing mix works best, unlike some vendors incentivized to increase their own slice of your marketing pie

  • Provides continuous optimization of your marketing mix to maximize your ROI and enrollment growth

One of the top three agencies in the world

Google Agency Challenge

Helix Education was recently recognized as one of the top three agencies in the world, earning Gold in Google’s Agency Challenge.

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Enrollment marketing technology that gets better the more students flow through it

Outsource Program Management Technology Graphic

Our data-driven inquiry management platform, Helix Find, and our enrollment CRM, Helix Enroll, ensure your enrollment team reaches out to the right students, with the right message, at the right time.

As more students move through your enrollment funnel, the actionable intelligence provided from our technology ecosystem continues to evolve. Your student data builds off our proprietary models to continuously optimize your marketing channel spend and enrollment operations – all to maximize growth.


Proven prospective student outreach

Our Enrollment Growth Center in Phoenix, Arizona is home base for your dedicated enrollment coaches and student success coaches – with proven contact, qualify and transfer strategies that better engage your prospective students and maximize your conversion rate to enrollment.

Trust in our top talent

We’ve put together an outstanding team of marketers who bring best practices from both inside and outside of higher education to lead our enrollment marketing strategies.

  • Cherron Hoppes, Ed.D.

    Chief Academic Officer and Vice President

    Cherron is a higher education veteran with expertise in academic administration and accreditation, including learning outcomes assessment and curriculum design. Prior to joining Helix, Cherron served as dean of undergraduate programs for the Ageno School of Business at Golden Gate University.

  • Adam Hilton

    Vice President of Client Services

    Adam is an authority on branding, consumer insight, marketing analytics, targeting, campaign optimization, digital marketing, database marketing and lead generation having focused on both higher education and sizeable consumer brands, including Pfizer and Johnson & Johnson. Bringing his passion for education and his strategic marketing insight to Helix as Vice President of Client Services, Adam’s insights guide colleges and universities in the delivery and management of successful data-driven enrollment growth programs.

Learn more about how our brand-direct approach can maximize your enrollment growth