Make sure data intelligence drives your student lifecycle.
What makes Helix’s enrollment growth solutions so powerful is our technology platform that connects every dot in your data story to continuously optimize marketing decisions, engage each student more personally, and retain them more successfully.
Develops comprehensive profiles of prospective / active student groups to drive personalized interactions
Provides closed-loop intelligence and continuous optimization of media, process and engagement interactions
Powers dashboards, reporting and analytics
Helix’s best-in-class technology stack optimizes your marketing, enrollment and retention results.
As students move through your lifecycle, you learn more and more about them. Only Helix Education’s closed-loop technology platform makes truly continuous optimization possible, bringing and leveraging student data across the lifecycle to guide marketing allocation and enrollment strategies, and to support student retention to graduation.
Inquiry Management Platform
- Scores, scrubs and validates all student inquiries
- Provides CPI and CPS analytics, media-scenario planning and media optimization insights
- Integrates with your CRM to improve the quality and conversion of your prospective student inquiries
- Appends inquiries with additional information from third-party systems to gain additional insights
Enrollment Management CRM
- Utilizes Helix Find data to optimize your enrollment funnel
- Strategically routes inquiries based on sophisticated predictive modeling
- Personalizes engagement marketing to the right students with the right message at the right time – throughout the student journey
- Continuously evolves prospect profiles and enrollment models as more students flow through the funnel
- Utilizes Helix Find and Helix Enroll data to optimize your predictive retention models
- Builds retention risk segments, markers and weighting
- Tags at-risk students and automatically triggers personalized interventions
- Integrates with SIS, CRM and LMS for key data inputs
- Initiates proactive intervention and communication strategies at scale
Helix Acuity is our fully integrated data-intelligence platform that spans your entire student lifecycle.
Helix Acuity incorporates insights gleaned from the entire student lifecycle to continuously optimize channel marketing decisions, engage each student personally, and retain them more successfully.
Reverse-engineer your new-student targeting.
Who you successfully graduate should absolutely inform who and how you recruit. Helix Acuity reverse-engineers your best-fit and most successful students, and determines common traits and correlations to target new right-fit prospective students.
Optimize your highest-converting student engagement paths.
Helix Acuity continually A/B tests channel, funnel, and creative performance to determine the highest-converting engagement paths and maximize your marketing ROI.
Maximize your enrollment marketing ROI.
Helix Acuity leverages data intelligence throughout your entire student lifecycle to reach out to the right student, on the right channel, with the right message, at the right time – all to maximize the effectiveness of your marketing spend.