What Do We Have to Look Forward to in 2013? Part III: Marketing and Data Analytics

Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses on the following: “Institutions will turn […]

Why Does Lead Quality Matter, and Why Now More Than Ever?

The enrollment marketing and admissions landscape continues to change with new technological advances and ways to communicate.  However, neither can enhance the enrollment process if the lead quality to begin with isn’t up to par. As a participant on a recent panel, “Why Lead Quality Matters Now More Than Ever,” at the TARGUSinfo Interactive Insights […]