Helix Education Hits the Road to the APC Innovation Summit

We’re taking our show on the road again this month, this time to New York for the Association of Proprietary Colleges (APC) Innovation Summit. The theme of this year’s event is “Connecting Great Ideas with Growth and Student Success.” At Helix Education, we believe that growth and student success start before a student even does, […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

Part Three of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

In this final part of our three-part CPL and traditional media series, we outline the importance of video. Videos are coming on the scene and are being used extensively during the evaluation process. Recent Google video usage studies suggest that there has been a significant uptick in use of higher education video assets on the […]

Trusted Voices in a Changing Environment

The winds of change are sweeping through the environment for education marketing. Metric and database analytics have brought new levels of efficiency and sophistication to the practice. For–profit and not-for-profit universities now compete for the same students. And, with new communication channels available and an uncertain regulatory future looming on the horizon, we’re poised for […]