More than 90% of students use college websites during the college search process, and websites have long been the number one resource for prospective students. But website experiences tend to be static, providing the same interaction and content regardless of where students are on their enrollment journey. RNL Intelligent Web Engagement powered by Halda turns your website into a powerful experience that engages students from the first visit and delivers content and calls to action relevant to their interests. Use it as an integrated component for RNL Student Search to Enrollment or as an independent solution for your institution.

• Increase lead generation and conversion by delivering content and calls to action that are tailored to the student.
• Improve engagement from campaigns by delivering personalized greetings and calls to action that align with their phase of the enrollment journey.
• See ROI on your campaigns quickly with smart dashboards that show results and help you track conversions.

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• Engage and re-engage students with dynamic landing pages and a retargeting hub that make every web visit feel personalized and inviting.
• Greet students personally when they return to your site.
• Provide relevant next steps based on their previous behavior.