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The secret to spinning up new higher ed programs fast? Concentrate.

Recent changes in the higher education landscape have been disruptive, to say the least. Where colleges and universities once enjoyed a prominent status for those wanting to cultivate knowledge and skills, higher education today is confronted with myriad competitors and the changing needs of students. In light of the ever-increasingly competitive market of higher ed, […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

APSCU Misrepresentation Guidance: Datamark’s View

On October 11, APSCU published guidance for its membership on “The Misrepresentation Rule and Third-Party Vendors.” We congratulate APSCU on the publication of this very comprehensive treatment of a very complex topic, particularly its holistic review of the federal and state regulatory issues beyond “Substantial Misrepresentation” that education marketers must consider. We view the publication […]

Talking Prospect Competition, Brand Integrity and Ethical Marketing at NAGAP

We just returned from the National Association of Graduate Admissions Professionals (NAGAP) conference, and I must say, as a first time attendee, this was a great show.  The turnout was strong, the organization was effective and the attendees were eager to take admissions to the next level. A consistent theme throughout most of our conversations was […]

The Changing Marketing and Enrollment Landscape

I recently had the opportunity to interview with Keith Hampson, a well-known education consultant, speaker and founder of the Higher Education Management group on LinkedIn.  Keith and I talked about the changing marketing and enrollment landscape, and the things that colleges and universities should be doing to adapt their strategies given economic recovery, regulatory changes […]

Strategic Recruitment for Both Business and Philanthropic Higher Education Models

In today’s economy with both greater demand for education and skyrocketing tuition rates coupled with a decline in fiscal support, students are wise to question and understand what they are getting for their investment of time and money.  This is making today’s admissions environment more competitive than ever as all schools are being asked to […]

Strategic Recruiting: Tips for Gaining a Competitive Advantage

Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are responding by expanding their continuing education and distance learning offerings. Here are a few tips […]