Find new ways to connect with the right prospective students, qualify them, and build the relationships that result in measureable student success.

Are You Connecting with your Adult Learners?

Adult learners, also known as post-traditional students, are increasing in numbers as well as complexity. The effective use of data can help institutions get to know prospective adult learners better and predict their educational path, while also guiding messaging to provide students with a more personal experience. » Read More

The Impact of Marketing on Student Retention

Did you know that over the past 20 years, more than 31 million students have enrolled in college, yet left before earning their credentials? Discover how ongoing outreach can boost retention rates and ultimately help improve affordability and effectiveness – not just for students, but for schools too. » Read More

Instructional Methods and Education Models Shaping the Future of Higher Education

The higher education market is abuzz with new models, new innovations, and new ways to deliver content, engage students, and measure outcomes. As these new approaches and terms are thrown around, what do they really mean and how are they shaping the future of higher education? Download our white paper to better understand and navigate the methods and models that are right for your institution. » Read More

Four Key Trends Impacting Inquiry Generation

In this white paper, we explore the ways in which quality, pricing, conversion and attribution are impacting an institution’s ability to successfully generate and convert inquiries. om emerging trends to recent research, let us keep you in the loop with what’s happening in the education industry. » Read More

eBook: A User’s Guide to Finding More Qualified Prospects

As institutions look for more cost effective and creative ways to find students, our eBook shows how data can help you tailor campaigns in more powerful ways, delivering information that is personalized, enticing and relevant to each prospect – the right way, at the right time. » Read More